Selling Your Home

We promote your property rather than our company

We work cooperatively with our agents and charge them less so they can concentrate more resources on selling your home

Standard real estate marketing ensures that virtually every buyer will become aware of your home for sale. Whether it's through the internet or in the newspaper, virtually every property on the market should have an audience. In a competitive market, however, this is not enough. Our agents are free to use plenty of time, creativity and resources on the promotion of your home. Holding long open houses, use of professional photographers and the creation of custom signage are a few of the amenities we are able to offer. Here are just a few of the ways we invest in the marketing of your home:

• Establish price using several analytical approaches: Determine value to an owner occupant, landlord or developer.
• Assist with tenant negotiations when they are affected by the sale
• If appropriate, assist in the condo conversion process.
• Use professional photographer to present the property at it best. Most agents take pictures themselves
• Often pay for a pre-home inspection when appropriate. By distributing this report to buyers, we eliminate objections
• Create launch and publicize a website featuring pictures and details on your home

• Create custom for Sale signs detailing your home's strengths
• Hold open houses most Sundays from 1-3 as appropriate. Prime time extended hours result in more exposure
• Schedule two hour "Agents Only" lunches with customized hand delivered invitations distributed among the many offices who may co-broker the sale of your home
• Forward calls directly to the listing brokers' cell phone
• A partial list of websites: Boston.com, Yahoo.com, Google.com, Realtor.com, Zillow.com, Homes.com, Trulia.com, MSN.com, AOL.com, Homes.com & Boston Magazine
• Use 30 years of real estate experience to negotiate the absolute highest selling price.